The Big eCommerce Guide

Introduction… …how most online merchants screw up It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic and sales will start rolling in.  It turns out that is far from reality. The cold hard fact is that a poorly built ecommerce […]

Reducing Shoppers Anxiety

Anxiety Reducers Good modern design with consistent branding throughout the site Something which shows the site has been recently updated Physical location of the store given Phone number + email etc Links to social media platforms which are up to date and have user interaction and comments on Testimonials Reviews / ratings Credibility indicators ssl […]

How to make your website faster

Move to a faster host Most website owners would benefit from moving to a faster host.  Typically websites are hosted on ‘shared hosting’ which means your website is on a computer with 20+ other websites.  That computer has to handle all the websites and all the people on the internet visiting them. That means if […]

Test your website with these online tools

Introduction Testing your website for how fast it loads or how good it’s SEO is can give you some indication of if your website needs work or not. It its a good idea to periodically test your website using a few of the tools below. Speed Complete Overview […]

White Hat vs Black Hat SEO

If an SEO expert is talking about getting you “hundreds of backlinks” or using phrases like “multi-tier” or “spinning” or they’re offering you high rankings for a fairly low cost they’re either using automatic software or out-sourcing the work to third world countries and the results could end up harming your business substantially in the […]

What is Search Engine Optimsation (SEO)

Improving Search Engine Rankings SEO is umbrella term for any activity that attempts to improve search engine rankings and get more traffic to your website. Google displays links to pages which it considers must authoritative and relevant. Authority is measured mainly by the number of quality links from other web pages, but also by other […]