Case Studies

We specialise in Google Search Ads to increase leads and Google Shopping Ads to increase ecommerce sales. Below is the case study of our latest project.

5x conversion rate increase in 2 months

// Case Study

The client came with a problem that the indicators in the account are transmitted incorrectly. Click-through, click-through, and value data don't work. It was necessary to increase sales in a short period of time. To eliminate all errors, I did a lot of work in the account.

Call to action

Client’s goals

  • Increase conversions & ultimately increase profit
  • Overall campaign optimisation
  • Optimise advertising cost distribution
  • GA4 migration
  • Set up Shopify conversion transfer
  • Before Campaign Starts

    Conv. value
    Conv. rate

    The clients sales from Google Shopping Ads had been slowly trending down then started taking a significant drop in March. We understood their POS (point of sale) had mapped the fields of vendor/manufacturer and product type incorrectly. In total over 6,000 products required fixing up. The also had hundreds of products missing descriptions and images.

  • Campaign starts

    Correctly mapped the fields of vendor/manufacturer and product type of 6,000 prducts and added full SEO descriptions and correct images for hundreds of products. Setup new Google Shopping campaigns broken down into prices and best sellers.

  • 2 Months Later

    Set up goals in Shopify for GA4, GTM and ADS and import them Check Merchant Center for errors Correct setting of goals and attribution models. Launched PMax for Top Selling Items and a seperate PMax campaign for all other products. Launched a remarketing campaign for users.

  • 4 Months Later

    Increase ROAS targets and budgets slowly each week is leading to increased profit. Monitoring conversions configured in GA4 due to recent change from Universal GA to GA4. Further optimisations to locations. Removing losing products, and much more.

    Conv. value
    Conv. rate
    Daily Ad Revenue in August continues to grow. So we expect September to be another record month for our Google Shopping Ads campaign

    Final Result


We specialise in:

  • Customization and migration to GA4
  • Setting up Shopify for Google Ads
  • Setting up WordPress & WooCommerce for Google Ads
  • Setting up and optimising Google Ads and Google Shopping
  • Google Merchant Center and product feed optimisation
  • Conversion tracking settings, Google Tag Manager, and more